What: A day in the Life of a General Mills Business Management Associate
When: February 27, 2008
5:30 p.m.-8:30 p.m.
Where: Career Development Center
625 N. Jordan Ave.
The Business Management Associate (BMA) is an entry-level management training position designed to develop the future leaders of General Mills. In this capacity the BMA will be involved to a varying degree in the following areas:
- Business Development, including analysis of key business issues using various tools such as AC Nielsen, IRA, and Customer Databases (Retail Link & Dunnhumby).
- Direct Selling, developing account presentations to assist in the execution of promotion and merchandising plans ranging from Corporate Events (Box Tops, Pink for the Cure, Spiderman) to Overlays (Buy 4 Save $6, Buy One Get One), to New Products.
- Category Management, working to assess and determine strategies for our customers’ categories (frozen, refrigerated and dry), focusing on Distribution, Shelving, and Price.
- Trade and Promotions, serving as the communication link between our field sales, region business development teams and our marketing divisions. Working to secure funding for distribution and promotional initiatives to drive volume at the account level.
- Bottom line….The BMA is a key member to a specific Business Team (Kroger, Wal-Mart, etc.). As they work with some or all of the above mentioned areas, they will inherently contribute to the growth of the 25 categories, in which General Mills competes, at their specific customer.
