Paul Caine TEL-T453: The Business of Magazines
1 Credit
The goal for of this seminar is to gain a full understanding of the “business of magazines.” During this course, the students will engage in a healthy discussion of all aspects of this highly competitive business and critical form of entertainment. The business of magazines is quite complex and typically requires “on the job” training to get this level of understanding. The course will begin with students compiling the magazines they read most, admire most and think are over-valued and under-valued. From there we will continue our journey through the following: the consumer market (consumer behaviors, interests, desires, and trends), circulation strategies and tactics (for subscriptions and newsstand sales), editorial (differentiation, resources, and issues), advertising (assessing and reaching market potential), brand extensions (online, TV and radio, mobile), and learning how to make a pitch. For their final project, each student will “pitch” either a magazine launch idea or the “next stage” development for an existing product.
There are still 8 seats open for this fantastic 1-credit Telecommunications week-end seminar with the Executive Publisher of People Group (magazines). If you are interested in the publishing and creativity of magazines like Teen People and People why not get hands on experience with our alum Paul Caine. The class meets April 4, 5, and 6th.
If you are interested in registering for this weekend seminar, go to Radio-TV 261 for permission.
