Friday, May 29, 2009

PAST INTERNSHIP: THE CW NETWORK

A CMCL MAJOR HELD THIS INTERNSHIP IN THE PAST. THIS IS NOT A CURRENT INTERNSHIP OPPORTUNITY! TO SEE IF THIS COMPANY/ORGANIZATION IS CURRENTLY LOOKING FOR INTERNS, YOU SHOULD CONTACT THE COMPANY/ORGANIZATION DIRECTLY.

Area of Internship: TV Marketing/Sales
Date of Internship: Summer 2007
Location: New York, NY

Brief Description of Company or Organization: The CW Television Network is a television network in the US launched during the 2006 television season that targets Adults 18-34. It features a mixture of programming from both UPN and the WB television networks which ceased independent operations on September 15, 2006 and September 2006 respectively. The CW is a joint venture between CBS Corporation, owner of UPN, and Warner Bros. Entertainment, a subsidiary of Time Warner, majority owner of The WB. Its name derives from the first letter of the names of thes two corporations (CBS and Warner).

Brief Description of Responsibilities: Calculate value of on-air promotion (work with research department to summarize impressions delivered for that brand’s target demographic), report online delivery—work with online department to create summary of online impressions delivered, create DVD reels for season long integrations, general office duties.

Contact Info
1325 Avenue of the Americas 32nd Floor
New York, NY 10019
Phone:(212) 636-5854