Friday, May 29, 2009

PAST INTERNSHIP: OPT CENTRAL LLC

A CMCL MAJOR HELD THIS INTERNSHIP IN THE PAST. THIS IS NOT A CURRENT INTERNSHIP OPPORTUNITY! TO SEE IF THIS COMPANY/ORGANIZATION IS CURRENTLY LOOKING FOR INTERNS, YOU SHOULD CONTACT THE COMPANY/ORGANIZATION DIRECTLY.

Area of Internship: Marketing/Advertising
Date of Internship: May-Aug 2008
Location: New York, NY

Brief Description of Company or Organization: OPT Central LLC is a state-of-the-art web-based platform that provides branded jewelry and watch manufacturers and their retail partners with the marketing, sales training, and product information and tolls necessary to communicate among themselves and effectively market their brands.

Description of Duties: Strategizing how to best display brand content throughout (video, ads, marketing collateral), developing an exceptional strategy, contacting brand representatives to receive ads, editorial coverage and PR buzz, analyze current brand sections and determine ways to enhance/improve the content, working with design team.

Student Feedback
Best Liked: Given a lot of responsibility which made for great learning experience.
Least Liked: Starting out was difficult, but got less so very quickly.

Contact Info
579 5th Ave. Suite 560
New York, NY 10017