Monday, December 7, 2009

New Spring 2010 Journalism Course for Non-majors: What The News Won’t Tell You

JOUR-C 201, 29520, 11:15 am -12:30 pm, T R, EP 220. Professor Michael Evans

Topic: What The News Won’t Tell You

What the News Won’t Tell You
A course in media literacy

What the News Won’t Tell You will help you develop basic skills in media literacy. Americans are bombarded with media messages that have been carefully crafted, honed, and delivered. This course will help students understand the intentions behind those messages and the techniques used to make them effective.

The course is not intended for Journalism majors, but rather intended to help other students on campus learn to detect, decode, and understand the kinds of messages being placed before them throughout every day of their lives.
• Advertising (for example: why are TV commercials so annoying?)
• Public Relations (how do companies get themselves on the news?)
• Product Placement (why does Tine Fey drink Snapple?)
• News Values (how do editors decide what news to run?)
• The Entertainment Industry (how are the Oscar-winners really chosen?)
• The Media and Body Image (Kate Moss: “Nothing tastes as good as skinny feels.”)
• Talk Radio (Obnoxious and successful)
• and others.
What the News Won’t Tell You is being taught by award-winning instructor Michael Evans, who also is an Associate Dean at the School of Journalism.