IU Athletic Marketing Internship
Basic Information and Requirements
Area: Sport Marketing
Supervisor: Ashleigh Bachert
Paid/Unpaid (If paid, how much?): Unpaid
Does the worker earn credit: Yes – check with your academic advisor to see how many credits you are able to earn
Graduate/Undergraduate student: Either
Length of Time/Dates Occupied: Late August-May and May-August (summer internship)
You must have excellent communication and interpersonal skills, be able to manage multiple tasks and a schedule that includes long hours/weekends, and be willing to commit to the position for the entire academic year or summer. It is preferred that you are currently enrolled at Indiana University Bloomington and that you have some sort of experience working with or volunteering at athletic events.
You will have many duties and responsibilities as an intern at the Indiana University Athletic Department. Interns must be available to staff sporting events including all home football games and many men’s and women’s basketball games. Each intern will be assigned to a specific sport and will be required to work on marketing and promotion plans, as well as work at the events. In addition, interns will assist with ticket sales campaigns geared towards increasing attendance and ticket revenue on campus and throughout the community. If you are planning to do a summer internship with IU Athletics, you will be a part of the planning of our fall sports, selling of football and combination football and men’s basketball season tickets to students during orientation, getting information out about our teams during summer festivals and events and distributing information about our teams around the community.
While you will be assigned different projects to work on in the office based on your specific designated sport, you may also be asked to deliver sports posters and schedule cards to local stores, restaurants, and other locations throughout the community, as well as assist with local events in Bloomington.
When you first interview with us, you will give us a schedule of times you can work either in the office or game days. This will help us work out when everyone is in the office and not overbook our resources. When you schedule your office hours, understand that the more you are in the office the more responsibility you are given. With this in mind, however, do not over extend yourself. Each week, you are required to have a minimum of 8 hours in the office. Office hours begin at 9:30 AM and end at 5 PM, Monday through Friday. Lunch time is normally from noon to 1 PM.
Attendance at meetings is required unless you give 2 days notice. We typically try and schedule staff meetings at 7 AM once a month, so everyone can attend the meeting even if they have class at 8 AM.
Game days are a great way to understand and see how we run an event. Typical game days will start an hour to 2 hours prior to the opening of the gates at the game. They will last between a half hour to an hour after the conclusion of the game depending on what we have going on at each event. You will be asked to stay for the whole event unless you have already worked something out with the corresponding marketing representative.
Sports
We promote all 24 of our varsity sports. This means that we work to get the word out about all of the home contests and some away contests. We also run the game day atmosphere of all of their events. Some events will not need a full marketing set up, i.e. men’s golf won’t have music and promotions, but we will set up a marketing table and make sure we have posters, schedule cards, etc. at the event. We also promote any BIG TEN and NCAA championships that we may host throughout the year.
If you are interested in applying for our internship program, please fill out the application on the next page. You can mail, drop off or email your application to Ashleigh Bachert. The contact information is located at the bottom of the application. The deadline to apply for the summer internship is March 12th by 5 PM. We will be holding interviews March 22 – 26. The deadline to apply for the 2010-11 Academic Year is April 12th by 5 PM. Interviews will be held May 3-5.
Indiana University Athletic Department Marketing Internship
Name_____________________________________________________________________
Email Address______________________________________________________________
Local Address______________________________________________________________
Permanent Phone_______________________ Cell Phone____________________________
Permanent Address___________________________________________________________
Major______________________________ Cumulative GPA_________________________
Expected Date of Graduation___________________________________________________
Each sport will have a point person as an intern who will have duties that pertain to their specific assigned sport as well as additional office duties. Please indicate which sports you would be interested in working with below. (Circle all that apply)
- Baseball - M/W Golf & Rowing - Track/Field & Cross Country
- Crimson Club/ Jr. Hoosier Club - Men’s & Women’s Soccer - Volleyball
- Field Hockey - Men’s & Women’s Tennis - Women’s Basketball
- Graphics Position 1 - Softball - Wrestling
- Graphics Position 2 - Swim/Dive & Water Polo
I. Internships within the Indiana University Marketing Department are yearlong commitments of time, energy and effort. This includes attendance at meetings with the staff, a minimum of 8 office hours per week, and Hoosier athletic events. This is an unpaid position, however, we still expect you to put forth your best work with us. Sign below to indicate that you understand the nature of the position and that you will make this commitment for the entire year regardless of other jobs or obligations.
Applicant’s Signature______________________________________________ Date____________________________________________________________
II. Please attach a letter of recommendation from someone who has worked with you in a professional environment.
III. Please attach a copy of your resume, including three professional and/or personal references (contact names, relationship, email and numbers only).
Deliver the completed application by Monday, April 12 at 5:00 pm to Ashleigh Bachert, Assistant Marketing Director, at 1001 17th St., Bloomington, IN 47406, Attention: Marketing
For more information, contact the IU Athletics Marketing Department at 812-856-5667 or bacherta@indiana.edu.
Applications must be received no later than 5pm on Monday, April 12, 2010.
Interviews will be held the week of May 3-5, 2010.
