Monday, January 24, 2011

PAST INTERNSHIP: BERK COMMUNICATIONS

A CMCL MAJOR HELD THIS INTERNSHIP IN THE PAST. THIS IS NOT A CURRENT INTERNSHIP OPPORTUNITY! TO SEE IF THIS COMPANY/ORGANIZATION IS CURRENTLY LOOKING FOR INTERNS, YOU SHOULD CONTACT THE COMPANY/ORGANIZATION DIRECTLY.

Area of Internship: Service/Non-Profit/Communications
Date of Internship: Summer/Fall 2007
Location: Los Angeles

Brief Description of Company or Organization: "Our first step is to determine and evaluate your publicity and marketing needs. We will develop media plans that will layout a detailed campaign that is tailored to you or your company. Subsequently, we will refine objectives, media outlets, key messages and overall strategy. Once we have set our defined objectives, your company will receive detailed status reports, timely creation of press materials, strategic targeting of key media outlets and copies of all publicity generated. In order to differentiate your brand/company from the competitive media marketplace we craft a message and position your business so that your company or your brand cuts through the clutter and competition, and makes your story compelling. We are experts at publicizing business-to-business clients with the launch of new web sites, partnerships, product offerings and IPOs as well as lifestyle and consumer clients such as new television programs, restaurants, sporting events and celebrities. We use traditional media outlets and the Internet to promote our clients. In addition, we conduct media tours, promote premieres and venue openings, secure reviews, interviews and full length feature stories."

Description of Duties: Putting together press kits, calling clients to update the firm's information, running errands, working events, typing up and editing releases, attending client meetings, keeping the office and supplies organized updating calendars, scheduling, etc.

Contact Information:
329 N Wetherly Dr # 203
Beverly Hills, Los Angeles, CA 90211-1675
Phone: (310) 734-5525