Insights Analyst (New York)
About Exponential
Exponential is a global online advertising provider that
drive sales for the world's top brands by helping them learn about, reach and
engage their online audiences more effectively. We combine our global display
network, advanced online ad technology and integrated audience data on a single
platform to deliver advanced audience insights, targeting and creative
solutions that transform the way brands connect with their prospective
customers
Exponential owns global online advertising provider
Tribal Fusion, engagement advertising platform Firefly Video, and in-stream
video advertising specialist AdoTube.
We are headquartered in Emeryville, California with
operations in more than
25 countries worldwide.
Position Summary
Analyst is an entry-level position for our in-house
consulting team called Insights. We help digital media agencies and online
advertisers understand campaign performance, identify profit opportunities, and
develop long-term strategy. Our tools draw from Exponential's rich behavioral
and demographic data assets.
The Insights Analyst will interpret and summarize user
data, perform research, and contribute to interactive presentations. This work
will support our top tier of advertisers, our sales team, and our account
managers.
The position requires a talented individual who can
understand, apply, and explain difficult quantitative concepts and findings to
a general audience.
It requires both an analytic mind and an understanding of
marketing theory, especially as it applies to the consumer mindset. An interest
in branding, advertising, and digital media is also essential.
The Insights Analyst will be part of a small team based
in New York and London.
Responsibilities:
. Work with
sales and account management teams to deliver ad hoc
analysis of demographic and behavioral trends as well as
strategic guidance for agencies and advertisers
. Create and
deliver detailed analysis on campaign performance, brand
positioning, consumer behavior, and product strategy for
Exponential's top advertising clients
. Offer
expertise on processes and best practices for instrumentation,
measurement and quantification across the web, both
internally and on sales consultations
. Represent
Insights in internal discussions and act as a conduit for
information and documentation originating from
Exponential offices across the globe
Requirements:
This is an entry level position and we are looking to
hire more for aptitude than experience.
. An
undergraduate degree with relevant courses in marketing,
advertising, business, economics, sociology, psychology,
and/or statistics
. An
understanding of the fundamentals of marketing and consumer
behavior
. An ability
to effectively communicate complex ideas to a general
business audience
. One to
three years of work experience
. Experience
with Excel, knowledge of advanced functions preferred
. Experience
with PowerPoint; familiarity with Prezi a plus
. A
responsible self-starter who can complete tasks independently
. Comfort in
working asynchronously with a geographically disperse
team
. Ability to
travel once or twice a year
To apply, contact bryan.melmed@exponential.com.
Please send resume as an attachment and include cover letter in the message
body. No recruiters please. We will not sponsor or offer relocation assistance
for this position.
Bryan Melmed |
Director, Insights Services
