Thursday, March 28, 2013

Job Opening: Insights Analyst in New York

Insights Analyst (New York)


About Exponential


Exponential is a global online advertising provider that drive sales for the world's top brands by helping them learn about, reach and engage their online audiences more effectively. We combine our global display network, advanced online ad technology and integrated audience data on a single platform to deliver advanced audience insights, targeting and creative solutions that transform the way brands connect with their prospective customers


Exponential owns global online advertising provider Tribal Fusion, engagement advertising platform Firefly Video, and in-stream video advertising specialist AdoTube.


We are headquartered in Emeryville, California with operations in more than

25 countries worldwide.


Position Summary


Analyst is an entry-level position for our in-house consulting team called Insights. We help digital media agencies and online advertisers understand campaign performance, identify profit opportunities, and develop long-term strategy. Our tools draw from Exponential's rich behavioral and demographic data assets.


The Insights Analyst will interpret and summarize user data, perform research, and contribute to interactive presentations. This work will support our top tier of advertisers, our sales team, and our account managers.


The position requires a talented individual who can understand, apply, and explain difficult quantitative concepts and findings to a general audience.

It requires both an analytic mind and an understanding of marketing theory, especially as it applies to the consumer mindset. An interest in branding, advertising, and digital media is also essential.


The Insights Analyst will be part of a small team based in New York and London.




.       Work with sales and account management teams to deliver ad hoc

analysis of demographic and behavioral trends as well as strategic guidance for agencies and advertisers


.       Create and deliver detailed analysis on campaign performance, brand

positioning, consumer behavior, and product strategy for Exponential's top advertising clients


.       Offer expertise on processes and best practices for instrumentation,

measurement and quantification across the web, both internally and on sales consultations


.       Represent Insights in internal discussions and act as a conduit for

information and documentation originating from Exponential offices across the globe




This is an entry level position and we are looking to hire more for aptitude than experience.


.       An undergraduate degree with relevant courses in marketing,

advertising, business, economics, sociology, psychology, and/or statistics


.       An understanding of the fundamentals of marketing and consumer



.       An ability to effectively communicate complex ideas to a general

business audience


.       One to three years of work experience


.       Experience with Excel, knowledge of advanced functions preferred


.       Experience with PowerPoint; familiarity with Prezi a plus


.       A responsible self-starter who can complete tasks independently


.       Comfort in working asynchronously with a geographically disperse



.       Ability to travel once or twice a year



To apply, contact Please send resume as an attachment and include cover letter in the message body. No recruiters please. We will not sponsor or offer relocation assistance for this position.



Bryan Melmed  | Director, Insights Services