Planned Parenthood Federation of America
Manager, Digital Strategy & Social Media
National Office - Washington, DC
For
nearly a century, Planned Parenthood has fought for a world where every
woman has immediate and unfettered access to thebasic reproductive care
and knowledge that is her human right. With its 68 affiliates managing
nearly 700 health centers nationwide, Planned Parenthood provides family
planning and reproductive health care services, education, and
information to millions of women, men, and young people each year. Now,
as the leading reproductive rights advocate, health care provider, and
sex educator for women, Planned Parenthood looks to its next 100 years.
Planned Parenthood’s Digital group is seeking a Manager of Digital Strategy & Social Media
to join their team. This Manager needs to think strategically and
tactically about how Planned Parenthood can use digital and social media
to promote its policy, advocacy, and fundraising goals. He or she will
also be responsible for the design, implementation and management of
campaigns and digital materials for Planned Parenthood’s websites and
social-media properties.
Working with colleagues throughout Planned Parenthood’s national
office, its affiliates across the country, as well as with outside
vendors, this Manager of Digital Strategy & Social Media will help
create innovative campaigns that support Planned Parenthood initiatives
and engage supporters, ensuring that Planned Parenthood’s online
political, advocacy, and fundraising content is relevant and effective.
Responsibilities include:
Digital Strategy:
- Manages and executes various digital strategies for
integrated digital campaigns for plannedparenthoodaction.org,
advocacy-related microsites, and social networks.
- Helps develop and execute strategy and the day-to-day program around
Planned Parenthood’s mobile text campaign programs including
interfacing with youth and action fund supporters.
- Works with digital, communications, editorial and PPOL teams to
develop strategies, content and digital tools to advance campaign goals.
- Works with departments within the Public Policy Division and
Information Services to develop digital strategy for their program work
and campaigns.
- Works closely with digital fundraising team to insure effective integration of advocacy and fundraising work.
Social Media:
- Manages and executes strategies and innovative content to grow social media and website audiences.
- Creates content and campaigns for social media components including Twitter, Tumblr and Facebook.
Campaign Management:
- Ensures all digital advocacy and fundraising content meets campaign and organizational goals and adheres to brand guidelines.
- Oversees execution of designated digital campaigns, including launch and maintenance.
- Advanced knowledge of online publishing and the use of digital
technologies for communication, education and advocacy including the
design, producing and publishing of web content through CMS and a
variety of web marketing channels.
- Knowledge and experience working to develop and analyze campaign metrics.
- Ability to handle multiple “priority” projects simultaneously and meet established deadlines.
Qualifications needed for consideration include:
- Bachelor’s degree.
- Experience developing and implementing online content and strategy
for political or legislative campaigns; non-profit advocacy
organizations or national organizing campaigns.
- Experience developing digital campaign plans (long-term and short-term).
- Five to eight years of substantial digital & social media
experience with political, advocacy and/or non-profit organizations that
includes managing Facebook, Twitter, Tumblr and YouTube.
- At least one year of mobile campaign experience.
- Proficiency with web-based content management systems, website and blog maintenance is strongly preferred.
- Experience working online to organize diverse supporters and
constituencies, including African-American, Latino and LGBT individuals
is a plus.
- Excellent writing skills.
- Strong project management skills that includes meeting deadlines and deliverables with quick turnarounds.
- Thrives in a campaign style environment with “rapid fire” deadlines and responses.
Planned Parenthood Federation of
America is an equal employment opportunity employer and is committed to
maintaining a non-discriminatory work environment. Planned Parenthood of
America does not discriminate against any employee or applicant for
employment on the basis of race, color, religion, sex, national origin,
age, disability, veteran status, marital status, sexual orientation, or
any other characteristic protected by applicable law. Planned Parenthood
Federation of America is committed to creating a dynamic work
environment that values team work, collaboration, creativity, and
building a diverse team.
TO APPLY: https://plannedparenthoodext.hire.com/viewjob.html?optlink-view=view-101006&ERFormID=newjoblist&ERFormCode=any
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