Thursday, March 13, 2014

Job:Associate Press Secretary, Sierra Club

*Description   *

*Job Title:* Associate Press Secretary

*Department:* Communications

*Reports to:* Regional Communication Manager

*Location:* San Francisco, Seattle, or Portland

*Context:* Develops relationships with regional and national reporters and
producers, pitches and places stories, serves as a Sierra Club spokesperson.
Responsible for creating materials to support campaign objectives. Oversees
editorial production process for communication materials, including print,
television, radio and web advertisements, reports, opinion pieces press
releases, and other reporter outreach. Provides strategic communication
planning and oversight for Sierra Club local, regional, and national
campaigns including major Climate Recovery Partnership campaigns (Beyond
Coal) and all other programs.

*Scope:* The Associate Press Secretary acts as a liaison between the media
team and issue team staff to plan and carry out communication strategies.
Also serves as a liaison between the Sierra Club and key media contacts, to
develop relationships that advance the Sierra Club's media coverage, serving
regularly as a spokesperson. Serves as Sierra Club representative to key
partners. Researches and prepares reports for release to media, writes media
messages, op-eds, press releases, talking points and other materials, and
coordinates media events as necessary.

*Campaign:* The Beyond Coal campaign is a nationwide grassroots campaign
eliminating coal's contribution to global warming no later than 2030 and
replacing the existing coal plants with a clean energy economy fueled by
clean and plentiful wind, solar, and geothermal. The Beyond Coal campaign is
working to stop the construction of new coal-fired power plants, retire and
replace the existing fleet of coal plants, and keep the U.S. coal reserves
underground and out of world markets. The Beyond Coal campaign is
experiencing significant growth and is seeking passionate coal fighters to
join our team. To learn more about our campaign visit:

*Job Activities:*

1) Oversees strategy and messaging and materials development for the Beyond
   Coal Western region efforts—serving as liaison across various teams and
2) Works with the Beyond Coal campaign staff and volunteers to develop the
   concept for reports to release at press conferences and other appropriate
   media events. Oversees the researching and writing of those reports.
3) Handles rapid response communication, developing messages, and writing
   op-eds, letters to the editor, talking points and other media materials.
   Creates strategic media responses to published comments regarding Sierra
   Club campaigns and to the positions of politicians, institutions, or
4) Crafts long-term strategic vehicles for promoting Sierra Club messages
   and stories, including but not limited to writing letters to the editor,
   reports op-eds, radio actualities, press releases, fact sheets, and
   talking points.
5) Collaborates with Regional Communication Managers, Deputy Communications
   Directors, Communications Director, other Associate Press Secretaries,
   web, magazine, and online staff and outside consultants to provide
   assistance and guidance to the issue team and the volunteer committee in
   developing a long-range media strategy.
6) Develops relationships with regional and national reporters and pitches
   stories to those reporters.
7) Performs research and analysis using a variety of resources to craft
   appropriate media messages, write press releases, opinion editorials and
   other materials.
8) Trains and coaches staff and volunteers in media skills.
9) Contributes to staff strategy meetings, and stays current on substantive
   and political developments in major conservation campaigns by reading
   latest literature, attending meetings, and maintaining contact with
   relevant sources.
10) Advises and assists communication staff to pitch other Sierra Club
    messages, events, and reactions to the working press as needed.
11) Performs miscellaneous duties as assigned.

*Knowledge and Skills:*

-- B.A. degree in communication, journalism, or a closely related field, or
the equivalent combination of education and experience.

-- 3 years prior experience as a journalist or media liaison involving
media/press relations. Public relations experience absolutely necessary--a
journalism background alone does not meet the qualifications for this job.

-- Excellent writing and verbal communications skills.

-- Demonstrated knowledge of environmental issues and national politics.

-- Ability to interact cooperatively effectively with staff, volunteers, and
the public.

-- Ability to meet strict deadlines and work under pressure.

This position is represented by a collective bargaining unit and is subject
to the terms and conditions of the contract between Sierra Club and Sierra
Employee Alliance or John Muir Local, depending on geography.

The Sierra Club offers competitive salary package commensurate with skills
and experience plus excellent benefits that include medical, dental, and
vision coverage, and a retirement savings 401(k) plan. This is a category 5
exempt position.

*Sierra Club is an Equal Opportunity Employer committed to a diverse

/Explore, enjoy and protect the planet./

*If you are applying for more than one position with us, please attach your
job-specific cover letters in the 'Attachments' section. 

| ---------------------------------------------------