Indiana University Department of Communication and Culture is honored to present
The James O. Naremore Lecture
“Hive-Sourcing is the New Out-sourcing: Learning from Film/TV Production Cultures”
John T. Caldwell
Professor, Cinema and Media Studies
Department of Film, Television and Digital Media,
University of California at Los Angeles (UCLA)
Wednesday, October 7, 2009
7:00 p.m.
School of Optometry Building, Room 105
(800 East Atwater Avenue)
Reception to Follow in Upstairs Lobby of the Classroom-Office Building
(800 East Third Street)
Media and film studies scholars can gain rich insights—about history, audiences, narratives, and onscreen texts—through material, grounded ethnographic studies of production workers, their tools, and their habits. This lecture draws out these notions by looking at production culture’s mirror image—or “flipside”—of the “participatory” fan culture and “networked sociality” that Henry Jenkins and others have so ably mapped out. Professor Caldwell argues that these linked cultural flipsides (production work-and-consumer work) provide some historical grounding and parallels for several more recent, optimistic (and sometimes utopian) claims about participatory media culture. Several arguments guide this study, including the claim that new forms of crowd-sourcing and hive-sourcing fulfill old strategies of production outsourcing. This lecture extends arguments from conclusions first developed in the book Production Culture: Industrial Reflexivity and Critical Practice in Film and Television.
Screening and discussion of Professor Caldwell’s feature documentary film Rancho California (por favor)
Wednesday, October 7, 2009
12:00-2:00 pm
Wells Library, Room E174
